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Promote the development of the industry through competition, Design Awards Launch Conference empowers OTOP

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Promote the development of the industry through competition, Design Awards Launch Conference empowers OTOP

December 30
19:41 2019

The First Hunan Grain Group Cup China “One Town One Product” Design Awards Launch Conference came to an end on December 27 in Changsha, Hunan Province. This competition was co-sponsored by China Council for the Promotion of National Trade (CCPNT) and Hunan Grain Group Limited Liability Company (Hunan Grain Group). It has received wide recognitions from all sectors of society since its launching in Beijing this July. Many creative entries competed in this event.

After 5 months of entries compilation, judging, final judging, all the entries from the First Hunan Grain Group Cup China “One Town One Product” Design Awards Launch Conference were unveiled at the 2019 One Town One Product International Commodities Fair. They have attracted many interests from guests and businesses at home and abroad.

Many sectors of the society including the Dongdao Creative Branding Group and China Post Group Corp. have participated and supported this competition. The organizing committee received more than 2,000 entries. In the end, various entries such as Zutianmi’s visual system and mulberry paper sculpture art received the awards.

 

Based on the theme of “Belt & Road and the World, One Town One Product and One Dream” and an open proposition of “Innovative and Creative Design of Products with Unique National Characteristics”, this event has asked the public for entries within the guidelines of China One Town, One Product Industry Promotion Plan.

This competition is a new exploration of China One Town One Product Industry Promotion Plan. Firstly, it selects products with great market potential, effectively enhance the brand value of the products. Secondly, it utilizes this event to inject new ideas into the China’s One Town One Product Industrial Promotion Plan, actively cooperates with other “One Town One Product” projects to promote favorable development.

 

Since the launch of the China One Town One Product Industry Promotion Plan in 2016, under the leadership of the China Council for the Promotion of National Trade, it has covered more than 2800 cities & counties and more than 40,000 towns & villages to build regional product brands.

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